The article is from 2014, but I wonder if this still applies:

It's a "slight upsurge," but it's also the first time in decades that the sales of pipes and pipe tobacco hasn't gone down, according to Jeff Moran, spokesman for the International Premium Cigar and Pipe Retailers Association.

Pipe smoking now seems to be riding the wave of microbrew beers, specialized coffees, and artisanal cheese.

"Our customers aren't interested in Bud Light," said Pat Callahan of Jon's Pipe Shop in Champagne, Ill.

https://abcnews.go.com/Lifestyle/pipe-smoking-rises-ashes-hip/story?id=26081188

It seems to me like one of the last ways to rebel and enjoy life, and does not seem to be as self-destructive as the other ways.