Loading and lighting was very easy. Interestingly, there was not really any detectable flavor of what I picked up in the bag aroma. It really was a very well blended Va/Burley mixture with the Virginia slightly ahead of the Burley. Occasionally there was the faintest taste of cinnamon, but very elusive. Now, this may seem to be a bland smoke, but surprisingly it was quite good. It exhibited it a spiciness reminiscent of Best Brown Flake. There was a very subtle sweetness throughout and I found myself reaching for at least two more bowls after an initial smoke - each and every time. There was no goop/gurgling at all and it never smoked hot no matter how fast I puffed, with only a mild tongue tingling if pushed. The room note was very pleasant while smoking and especially so after returning to where it was being smoked. No Lakeland presence whatsoever and it DGTs very well. There is a solid nicotine presence as well. If I had to describe it in a sentence I would have to say it is SG's version of what an American codger Burley should be; and although primarily a Virginia, it can be a satisfiable, all day smoke, any time of the day. Not much in the way of body, however, but satisfying in a comforting way. I was so delighted that I have ordered 16 ounces more of this in bulk so as not to run out too soon. By the way, my son's roomie said he would ask his mum to pick up a few tins and send it to me direct; he felt so bad about forgetting to pick it up himself. I really don't want to run out of this if I can help it! An easy 4 stars for me - kind of like the summer hit sleeper at the movies! I'm going to ask his mum to pick up some of SG's Black Forrest too!